Cloudflare gives agent traffic its own identity: sites can see the user behind an agent and block just one account
Cloudflare puts the identity problem that personal AI agents create for websites on the table: a remotely hosted agent acts for a user, yet the site sees only the agent and struggles to recognize, serve and hold accountable the user behind it. It proposes identity, reputation and accountability as the three mechanisms that preserve the site-user relationship, and has shipped three capabilities: listing personal assistants as a separate traffic category, setting access per agent, and showing at login and sign-up which agent made the request.