ChatGPT starts selling images: a visual ad format tests inside image generation, with early attribution data from three partners
OpenAI introduced a visual ad format in ChatGPT that shows product inspiration, usage or experiences as images, clearly labeled and kept separate from the image being generated. The format is first tested during image generation for Free and Go users in the US, with an initial group of advertisers starting later this month. OpenAI also expanded conversion-data integrations and attribution partners, and says incrementality measurement is still early, with three partners exploring geo-based experiments for causal impact.