A TAM-based survey and structural equation model show that AI application significantly and positively affects leather product designers' curiosity, imagination, risk-taking, and challenge, while perceived usefulness does not significantly mediate the risk-taking dimension.
Framed by the Technology Acceptance Model (TAM), this study treats perceived ease of use and perceived usefulness as mediators and, following Williams' creativity theory, divides professional creativity into curiosity, imagination, risk-taking, and challenge; using a structured questionnaire with leather product designers and testing via confirmatory factor analysis and structural equation modeling, it finds that AI application has a significant positive influence on all four creativity dimensions, that both perceived ease of use and perceived usefulness significantly mediate the curiosity, imagination, and challenge dimensions, and that for risk-taking only perceived ease of use is a significant mediator while the effect of perceived usefulness is not statistically significant.