Ad creatives stop being redrawn whole: editing only the attributes that drag clicks lifts CTR 6.86% over 20 million impressions
E-commerce ad image optimization moves from regenerating the whole creative to fine-grained attribute editing: 28 click-sensitive visual attributes are selected, editing suggestions are aligned to real click preferences, and a one-week online test over roughly 20 million impressions lifts aggregate CTR by 6.86%.